Regardless of the strategy you choose – IPO, sell or stay private – the best possible outcome for your company is to “make a dent in the Universe,” as Steve Jobs would say.

While Apple was changing the way the world consumes entertainment, it was also changing the net worth of the founding team. The company has been a colossal financial success, with a split-adjusted IPO price of $2.75 and a current trading price of $449.

Twitter is another example of a brilliant idea designed to simplify the complexities of the world. Arab Spring. Occupy Wall Street. The list goes on. And while the list of life changing events took place on Twitter, the platform was able to amass enough loyal users to attract close to $1 billion in projected advertiser dollars for 2014.

The self-funded phenomenon MyFitnessPal set out to make achieving a healthy lifestyle fun and easy. They now have over 30 million dedicated users and investors banging down their door.

When your goal is to make a huge (positive) impact on society, the probability of success is higher. Whether success is defined by an IPO, a billion dollar exit or a lifetime of steady profits, your chances of getting there are greater when you build a company that is focused on delivering a life changing experience to the end user.

Now that we understand the key to building a successful company, let’s take a look at the difficult decision of IPO, sale, or hold.

The decision to go public, sell or stay private is always determined by the goals of the startup. Few companies want the pressure of becoming a public company. It requires a continued focus on meeting the expectations of the myriad of analysts who poke, prod, and report on publicly traded companies. Selling for a healthy profit is an easier exit to digest; if you don’t mind staying on for a few years to collect your earn out. And, of course, maintaining your privately held company would allow you to maintain full control of your company.

As you build your funding road map, keep your end goal in mind. If you think you might want to maintain your privately held company, you will want to steer clear of any investor who is looking for a substantial return on his or her money. Focus on investors who are willing to lend money and/or receive a percentage of future profits.